Circulation - 23,000 paper copies

Download a Copy of 2006 Guide

Profile

PLASA is recognised by the industry as the world's most established professional technology trade event for the entertainment and installation industries. It is the only show that can claim to be the leading international platform for the launch and demonstration of lighting, audio, AV, stage engineering and special effects.

 

A truly international show, PLASA brings together a diverse industry and last year's attendance of nearly 14,000 saw a 3% increase in overseas visitors to 27%.*

 

The PLASA Essential Guide provides you with invaluable information about the exhibition (including onsite facilities and floor plans), maps showing how to get to Earl's Court and information on the best London hotels and restaurants for delegates to relax at, and entertain in, at the end of each day.

 

* Source: PLASA show data 2005

The Audience

With PLASA attracting professionals involved in concerts, touring, night venues, film, TV, theatre, performing arts, leisure and attractions, you can be sure they'll be keen to explore London's many offerings in these areas.

 

If you're looking to increase your hotel's bookings, host corporate or social gatherings or promote your business, the guide delivers a unique way of targeting pre-qualified visitors and represents a real opportunity to reach an audience keen on making the most of business and pleasure in London.

• Trade delegates from the Technology & Entertainment Industry
• 13,622 visitors (3,678 from overseas)*
• 4,628 exhibitors (1541 from overseas)*
• 70% of PLASA participants said their reason for attending was to network and entertain clients.**
• 5700 PDF Copies Downloaded from the Official PLASA Site

* Source: PLASA show data 2005. ** Source: PLASA show data 2005.

Distribution

Pocket London will produce 31,500 copies of the PLASA Essential Guide to assist those attending this annual event with their accommodation, entertainment, eating and travel needs.

 

Two issues of the PLASA Guide will be printed. The first issue will be sent to all exhibitors and international visitors 14 weeks in advance of the show. Issue two is sent out to all pre-registered visitors (excluding international) 4 weeks prior to the show with their passes. Both issues give delegates plenty of time to plan their stay in this fascinating city.

• Mailed to 20,000 individually named pre-registered delegates with their entry pass
• Mailed to 8,000 individually named international delegates
• 2,000 copies enclosed in the exhibitor packs
• The PLASA Essential Guide is a core part of the informative literature and contains the entry pass
• 1,500 copies distributed during the show

Frequency

PLASA is an annual event for the entertainment and installation industries. For more information, why not visit the PLASA web site at www.plasashow.com

Dates To Remember