For the 2nd show running, Pocket London is producing the official Hotelympia Pocket Guide. During the 2004 Hotelympia exhibition, 45,836 delegates, exhibitors and journalists from around the world
participated in the exhibition, with a 47% increase in new visitors. Continuing the grand scale of this highly popular event, Hotelympia 2006 promises to be bigger & better than ever before.

The Guide

The guide is designed to help exhibitors & visitors find their way to the venue, navigate around the show and discover good places to eat, drink and relax, particularly after a strenuous day at the show.

Ten pages of the guide are dedicated to the Hotelympa and provide valuable information on seminars, presentations, awards and the all important floorplan.

If you are looking to promote your stand, increase your hotel’s bookings, host corporate events or promote your business ahead of your competitors, the Hotelympia Pocket Guide is the best opportunity for you to target preregistered exhibitors and visitors.

Audience

Hoteliers, restauranteurs, catering specialists, industry suppliers, conference organisers, trade associations - Hotelympia attracts people whose speciality is supplying and promoting the food service & hospitality industry. If you’re looking to increase your hotel’s bookings, host corporate or social gatherings or promote your business, the guide delivers a unique way of targeting pre-qualified individuals and represents a real opportunity to reach an audience keen on making the most of business and pleasure in London.

• Trade delegates from the Foodservice & Hospitality Industry

• 39,986 visitors (3,122 overseas)*
• 6,816 exhibitors (112 overseas)*
• 80% of Hotelympia visitors came outside London*

January distribution ensures hoteliers & restauranteurs receive the guide after the hectic Christmas period
The Hotelympia Pocket Guide is retained and used again:

• Users can book and find their way to their hotel
• Restaurants, ExCeL and London attractions can be easily
• found thanks to the useful street and tube maps
  

* Source: Hotelympia ABC audited figures 2004.

Distribution

• Mailed to 40,000 individually named pre-registered delegates & exhibiting companies 5 weeks prior to the show
• The Hotelympia Pocket Guide is a core part of the informative literature sent with the entry pass to the show
• 10,000 copies distributed during the show
• PDF version will be available to download from Dec ‘05 on www.hotelympia.com Hotelympia’s official website
• PDF version will be emailed to Hotelympia’s pre-registered
  visitors

Important Points to Consider:

• 2006 will mark the 2nd year that this wellestablished and well-respected guide will continue to prove indispensable to exhibitors & visitors.
• This guide is an essential item, containing plenty of important information in advance of the show.
• Helpful street & transport maps as well as details on the show venue and surrounding area mean that exhibitors & visitors refer to the guide frequently during their stay.
• The guide is a low-cost way to highlight your presence at the show and direct people to your stand.