Circulation - 75,000 copies

Download Copy of 2006 Guide

Profile

World Travel Market is the global event for the travel industry.

 

Featuring a varied event list, special seminars and workshops, World Travel Market is a huge draw for anyone in the business of travel and tourism.

 

The WTM Pocket Guide will be full of useful tips about the show as well as a floor plan, maps showing how to get to ExCeL and information on the best London hotels and restaurants for delegates to relax at, and entertain in, at the end of each day.

Audience

Tourist organisations, airlines, adventure holiday specialists, travel agents, conference organisers - WTM attracts people whose speciality is exploring new destinations.

 

If you're looking to increase your hotel's bookings, host corporate or social gatherings or promote your business, the guide delivers a unique way of targeting pre-qualified individuals and represents a real opportunity to reach an audience keen on making the most of business and pleasure in London.

• Trade delegates from the Travel & Tourism Industry
• 23,986 visitors (7,982 overseas)*
• 17,900 exhibitors (12,205 overseas)*
• 46% of WTM participants came from overseas*

The WTM Pocket Guide is retained and used again:

• 55% of calls made to the WTM Pocket Guide 2002 were made in the 9 months after the show***
• 34% of calls made to businesses in the 2 months leading up to WTM 2003 came from the WTM Pocket Guide 2002***

* Source: WTM figures 2004. *** Source: Pocket London 2003 Call Data.

 

Distribution

Pocket London will produce 75,000 paper copies of the WTM Pocket Guide

The guide is sent out to all exhibitors and pre-registered visitors 8 weeks prior to the show with their passes, giving delegates plenty of time to plan their stay in this fascinating city.

Mailed to 50,000 individually named pre-registered delegates & exhibiting companies

The WTM Pocket Guide is a core part of the informative literature sent with the entry pass to the show.

• Mailed to 50,000 individually named pre-registered delegates & exhibiting companies
• The WTM Pocket Guide is a core part of the informative literature sent wit the entry pass to the show
• 19,500 copies distributed during the show
• 12,500 copies distributed at various London hotels and London City Airport
• 5000 copies e-mailed to Exhibiting companies and their staff
• 6600 guides were downloaded from WTM's Official website www.wtmlondon.com leading up to the 2005 event.

Frequency

World Travel Market is an annual event for the travel trade industry. For more information, why not visit the WTM website at www.wtmlondon.com.

Dates To Remember