The Essential Guide is integral in providing the boat show visitor with everything they need to know when planning their journey. In order to maximise distribution, the National Boat Shows are making the guide available in print, online and via a concerted direct email campaign. As well as providing a service to the boat show visitor, the guide enables advertisers to pre and post show-market themselves to what is potentially the largest audience of boat enthusiasts anywhere. To this ends, I would have no hesitation in recommending Pocket London.